SourcedNZ is a technology and lifestyle eCommerce startup. I was brought on to build the digital infrastructure from the ground up, moving the business from a concept to a high-performance, mobile-ready retail platform.

Growth Strategist & Operations

Initiated end-to-end brand strategy, deployed custom lead capture infrastructure, and executed marketplace domination to scale a local service business from 2 to 8 active cleaners within five months.

Launching a Premium E-Commerce Brand

I transformed the Holocomfort project from raw visuals to a high-converting advertisement by standardizing capture videography, copywriting, and meticulous asset editing for precise audio synchronization and optimized A/B tested visual callouts.