Shine Cleaning
Growth Strategist & Operations
Initiated end-to-end brand strategy, deployed custom lead capture infrastructure, and executed marketplace domination to scale a local service business from 2 to 8 active cleaners within five months.
Brand Identity & Visual Authority
I established a cohesive visual language to move Shine Cleaning from a generic service to a trusted local authority.
- Branding Logo design, core brand color palette (Safety Green & Professional Blue), and typography.
- Technical Asset Design Full-suite physical marketing collateral including high-conversion brochures, flyers, vouchers, magnetic vehicle signage, and professional staff uniforms to ensure brand consistency at every touchpoint.
Infrastructure & Lead Capture
I developed a high-performance web presence designed specifically for conversion and user trust.
- Custom Quote Developed and integrated a custom service quoting tool. This allowed for instant lead capture, significantly reducing the "time-to-quote" friction and increasing total inbound lead volume.
- Web Development Full build-out of the business site, optimized for local SEO to capture "cleaning services near me" search intent.
Multi-Channel Lead Generation
I executed an aggressive “Surround Sound” marketing strategy across Australia’s major service marketplaces.
- Marketplace Domination Managed active lead acquisition via Airtasker, Service Seeking, Gumtree, and Oneflare.
- Optimized Advertising Wrote and managed high-performance Gumtree ad copy, continuously A/B testing headlines to lower the cost-per-lead.
Content & Social Management
Maintained a consistent brand voice via Google Business Profile blogs and social media, leveraging customer feedback to build social proof.
Operational & CRM Management
Standardized all administrative, service scheduling, and employee management workflows, converting cold marketplace leads into high-retention recurring service contracts.
Long-Term Growth Foundation
By building high-performance assets like custom lead-capture tools and an SEO-driven web presence, I shifted the business toward long-term independence.