Home Express
Marketing Specialist & eCommerce Manager
Home Express is a retail eCommerce platform specializing in home and lifestyle goods. Operating within the BigCommerce ecosystem, I spearheaded the integration of technical infrastructure with aggressive digital marketing strategies.
Website & UI/UX Transformation
The digital strategy focused on seasonal adaptability and data-driven optimization.
- Seasonal UI Overhaul Implementation of seasonal banners and interface updates to maintain relevance for New Zealand shoppers.
- Search Optimization Detailed SEO reporting and keyword analysis that informed the site’s hierarchy and product descriptions.
- Trust Signals Integration of Google Review widgets and custom promotional image management to build consumer confidence.
- Multichannel Sync Technical management of product feeds across TradeMe, Google Merchandise, and the JMango mobile app framework.
Email Marketing (EDM)
Marketing assets developed to drive retention and reward loyalty.
- Campaign Highlight A personalized automated flow triggered for customer birthdays, featuring a tailored 10% discount code. The Birthday Rewards, VIP Rewards
- Campaign Highlight A high-impact promotional blast utilizing A/B tested subject lines and vibrant seasonal layouts. Winter Clearout, Bonus Sales
- Strategic Content Every EDM was optimized for mobile responsiveness and tested for maximum engagement across various email clients.
Social Media & Paid Acquisition
Integrated management of paid and organic social channels to drive high-intent traffic.
- Paid Media Managed and optimized Paid Ads across Google Ads and Meta (Facebook/Instagram) platforms.
- Social Media Management Handled day-to-day management of Facebook and Instagram, including content creation and responding to customer DMs.
- Marketplace Presence Oversaw the Facebook Marketplace strategy and business page engagement.