HOLOCOMFORT
Launching a Premium E-Commerce Brand
I transformed the Holocomfort project from raw visuals to a high-converting advertisement by standardizing capture videography, copywriting, and meticulous asset editing for precise audio synchronization and optimized A/B tested visual callouts.
Product Retouching
Executed high-end product retouching to define the unique fabric texture and ensured a clean, premium visual for all marketing materials.
Infographics
Created easy-to-understand visual guides, using diagrams to clarify the specific features.
Amazon PPC
Optimized Amazon PPC campaigns designed specifically to lower ACOS and boost launch sales for high-intent traffic.
Package Design
Designed minimalist, clinical-retail packaging featuring custom diagrams to highlight the product benefits.
Market & Competitor Analysis
Conducted SEO and market-share analysis to identify high-volume, low-competition keywords, defining a data-driven content strategy for Amazon launch optimization.
Review Generation Workflow
Standardized post-purchase review workflows using automated follow-ups and randomized QR-code insert cards to ethically generate trusted Amazon product reviews.
A/B Testing Optimization
Executed systematic split testing on product thumbnails, price, and copywriting, specifically validating high-impact foam callouts and pricing points
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Strategic Capture Videography Guide
I wrote a mandatory guide detailing visual standards. It mandated shots visibly showing foam layers and pressing motions to prove firmness, and visual proof of implementation on various seat types and a demonstration of portability.
Copywriting & Voice-Over Script
I authored a script to bridge clinical need and luxury. I also meticulously edited the resulting voice-over file, ensuring precise synchronization and pacing that emphasized comfort and relief to convert high-intent traffic.
Final Post Production
I synthesized the raw footage and professional voice file into a high-energy, retail-ready advertisement. By applying precise, A/B tested visual callouts and transition pacing.